Tag Archives: What

What Are Formats of Instagram stories?

Instagram Stoies formats allow you to dictate the kind of content you’ll be sending out to the world. Here are your options:

Normal: Just as it sounds, this is a normal photo or video. They’re just like the ones you would post to your regular Instagram account. You tap the capture button to take a photo or hold it down for up to 15 seconds for a video. The only difference is that Story photos and videos will disappear after a day.

Rewind: Rewind is a normal video that plays backward. This is used entirely for stylistic purposes.

Hands-Free: This handy format allows you to record a video without holding down the capture button. Simply choose Hands-Free, press the capture button once, and take your video. It will run the full 15 seconds unless you choose to manually stop it.

Boomerang: This is one of Instagram’s most exciting format. It allows you record a few seconds long moving GIF that will play forwards and backward until the user exits it. It’s a popular format that is well worth mastering.

What is the use of Hashtag in Instagram?

If you include the right Instagram hashtags on your posts, you will likely see higher engagement than you would if you didn’t have any.

Why?

Because hashtags—a combination of letters, numbers, and emoji preceded by the # symbol (e.g. #NoFilter, #WorldCup)—categorize content and make it more discoverable. Anyone who clicks on a hashtag or searches for it will see a page with all the posts tagged with it.

World Cup instagram hashtag page

How high up on a hashtag page your post appears depends on:

  • How often it’s used
  • How popular your post is (does it already have a lot of likes and comments?)
  • When you shared it (you find many old posts on hashtag searches)
  • The strength of your audience (ie. do you have a large, engaged audience?)

The higher your post appears, the better, as it will be more discoverable by people who don’t already follow you.