Every small business owner wants to put their business on the map to get found by more customers. Getting your small business on Instagram and immediately adding your business’s location is a great way to get your business in front of people who are active on the social media site—not just any people, but people who are most likely to become customers.

Instagram users add and search locations for a variety of different reasons. Whether they’re daydreaming about a vacation, looking to learn more about a city, or searching for tasty dishes at your restaurant, locations on Instagram give users the ability to tell their followers where they are. Here’s a quick rundown on how to tag a location on Instagram, how to search for a location on Instagram, and how to hashtag a location on Instagram.